Press Releases

We Florida Financial to Goes Pink With #1 Rated Organization in Florida

FOR IMMEDIATE RELEASE

Margate, Florida (September, 30, 2021) We Florida Financial plans to honor and celebrate Breast Cancer Awareness all month long. Every We Florida Financial branch will be accepting donations for the cause. Anyone in the local community will be able to go into a branch and honor the life of a fighter by adding a heart to their support wall. In addition to the support wall, We Florida Financial has already received over $850 in employee donations. All donations will benefit the Florida Breast Cancer Foundation (FBCF), the #1 rated breast cancer organization in Florida.

According to the American Cancer Society, they estimate 148,010 new breast cancer cases in 2021 just in the state of Florida alone. Additionally, female breast cancer ranks first on the Florida list for new cases out of all other cancer types, including prostate, lung and melanoma cancers to name a few.

“The Florida Breast Cancer Foundation is dedicated to saving lives and ending the suffering caused by breast cancer. We believe in the cause and are ready to dedicate the entire month of October to help support them by going pink”, said Dawn Clark, Vice President of Marketing at We Florida Financial. “With the overwhelming amount of estimated cases in Florida, we know this donation is desperately needed.”

We Florida Financial urges the local community to support the cause this October.

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $600 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, visit www.WeFloridaFinancial.com.

Founded in Miami in 1993, the Florida Breast Cancer Foundation (FBCF) is dedicated to ending the suffering caused by breast cancer through research, education, advocacy, living expense, medical item, and mammogram programs. Rated 4-Stars by Charity Navigator for a third year in a row, FBCF is the #1 rated breast cancer organization in Florida and the nation with a perfect score of 100% for Transparency and Accountability. FBCF is also the proud beneficiary of funds from Florida's End Breast Cancer specialty license plate. FBCF is also proud to have funded over a million dollars this year alone in scientific, education, and living expense and mammogram grants, including a special COVID-19 Emergency Assistance Grant. Our dedication to saving lives and ending the suffering caused by breast cancer continues to be unwavering as we work tirelessly to change the breast cancer landscape. Circumstances may change, but our commitment to YOU will never change. All funds raised remain in the state to support breast cancer programs for Floridians-your family, your friends, your neighbors. Please go to www.floridabreastcancer.org for more information, and follow us on Facebook, Twitter, and Instagram.

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We Florida Financial To Donate $10,000 To GMAA-Bachelor Aviation Scholarship Fund

FOR IMMEDIATE RELEASE

Margate, Florida (June 17, 2021) We Florida Financial has partnered with the Greater Miami Aviation Association to help provide scholarships to qualified aviation students pursuing a career in the South Florida Aviation industry. With every eligible aircraft loan financed through We fly, a $500 donation will go directly to the GMAA-Bachelor Aviation Scholarship Fund. Donations will continue up until December 31st, 2021 and cap at $10,000. Scholarships are selected in August and announced in October.

Many flight schools in the South Florida area charge between $8,000 to $14,000, just for a private pilot certificate. Scholarships such as the GMAA-Bachelor Scholarship could be the only chance some of these students have to pursue their aviation dreams. “Our team at We Florida Financial is very excited to grow our relationship with GMAA. We have been members of the association for the past 5 years and they have been a huge supporter of our aviation lending program”, said Alexander Martin, Aviation Loan Program Manager at We Florida Financial. “Having personally gone through flight training myself, I know how expensive and rigorous the training is for many students. We Florida Financial is all about helping our members and community neighbors achieve their dreams. Needless to say, I am thrilled to be launching this partnership, which will provide direct scholarship aid to local students looking to get into the cockpit.”

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $600 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, visit www.WeFloridaFinancial.com.

The Greater Miami Aviation Association (GMAA), was established in 1927 and is one of the largest and oldest Civic and Business Aviation organization in the Americas. 

GMAA works in concert with other organizations, industry leaders, government and civic leaders to ensure that the interest of the aviation industry, with an emphasis on South Florida are constantly promoted. Additionally, it provides life-changing opportunities to young men & women with financial challenges, striving to become the next generation of aviators, through its Bachelor fund program.  For more details visit www.GMAA.aero

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We Florida Financial Launches Heroes Loan For Those Who Serve and Protect

FOR IMMEDIATE RELEASE

Margate, Florida (May 26, 2021) We Florida Financial has launched a Heroes Loan to provide those who serve and protect, both active and veteran, up to .50% off their consumer loan rate. The goal of this loan is to show support for local heroes, as they have supported their community time and time again. We Florida Financials definition of a hero includes Military, Veterans, Paramedic, EMT, Healthcare Employees, Public Law Enforcement, Fire Department. If you fall into one of those categories you may qualify for a .50% rate discount with automatic payments from an EarnMore Checking account or a .25% rate discount without automatic payments from an EarnMore Checking account. Both discounts require estatements and direct deposit however, there are no applications fees. Just be able to show proof of ID when applying.

According to the Florida Department of Veterans’ Affairs, Florida has the third largest population of veterans in the nation next to Texas and California. Based off of that statistic alone, We Florida Financial determined that the Heroes Loan was important to offer to the community. “Here at We Florida Financial we believe that the results we achieve are a product of the actions we take”, said Dawn Clark, Vice President of Marketing at We Florida Financial. “We can’t overlook all of the amazing men and women who have helped and continue to help this community stay safe, especially during this pandemic we are all still trying to recover from.”

We Florida Financial is excited to kick off this Heroes Loan just in time for Memorial Day.

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $600 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, visit www.WeFloridaFinancial.com.

WFF and One Tree Planted Celebrate Earth Day In A Big Way

FOR IMMEDIATE RELEASE

Margate, Florida (April 6, 2021)  We Florida Financial has partnered with One Tree Planted, a 501(c)(3) non-profit organization, to provide the community with a way to safely dispose of their unwanted documents while commemorating Earth Day simultaneously. On Thursday, April 22nd, from 10 a.m. to 5 p.m., their Margate branch will host a COVID-friendly drive-thru dedicated to collecting unwanted personal documents. For every 2lbs of shredded documents received, We Florida Financial, in partnership with One Tree Planted, will plant a tree in Florida. According to Waste Management, 200 pounds (1 ton) of recycled paper can save 17 trees. Those same 17 trees have the potential of absorbing 48lbs of carbon dioxide each, One Tree Planted reports. That’s over 800lbs of harmful carbon dioxide filtered out of the air.

“Identity theft has escalated during the pandemic-related lockdown and is expected to continue to increase in the upcoming year. One of the best ways to prevent this is to shred any documents that contain personally identifiable information”, said Dawn Clark, Vice President, Marketing, We Florida Financial. “Some examples include documents containing financial information, personal information including employment-related correspondence, account information, taxes, junk mail, and any school-related mail.”

We Florida Financial is excited to offer a FREE shred day for the community to do just that.

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $600 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, visit www.WeFloridaFinancial.com.

One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN's Sustainable Development Goals. To learn more, visit onetreeplanted.org.

We Florida Financial and Zogo Partner for Financial Literacy App

Become Financially Literate with We Florida Financial and Zogo 

We Florida Financial has entered into a partnership with Zogo, a leading financial technology company, to bring Zogo’s app to its members and families. The app, which was developed by a group of Duke University students, guides teens through 300+ bite-sized financial educational modules. All of Zogo’s content meets the national standards for financial literacy! As users successfully answer questions, they will accumulate points that they can redeem for gift cards (and other rewards). 84% of teens say they look to their parents for information about money, according to a study by Junior Achievement. However, parents often feel unprepared to play this role. In a survey by EVERFI, only 43% of parents felt they were “well prepared” for money conversations. As an alternative, T. Rowe Price reports that 3 out of 4 parents think financial apps are a good way to teach about financial matters.

“We are beyond excited to kick off this partnership with Zogo Finance to enhance our financial literacy program for our members and introduce new ones to the benefits of credit unions”, said Dawn Clark, Vice President, Marketing, We Florida Financial. “The app rewards you for completing bite-sized financial literacy lessons on saving, spending, and managing your money.”

“Growing up, we didn’t have good experiences learning about personal finance,” added Bolun Li, CEO, and co-founder of Zogo. “With Zogo, we wanted to create a financial education experience our peers would actually use. We are excited to partner with We Florida Financial to bring this vision to life.”

The Zogo app is now available to members of We Florida Financial at no cost at both the Apple App Store and Google Play Store.

About We Florida Financial

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $500 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, please visit us online at www.WeFloridaFinancial.com.

About Zogo

Zogo is a financial technology company based in Durham, N.C. that works to inspire the underbanked to become financially savvy. Zogo helps financial institutions connect with Gen Z and young Millennials by teaching financial fundamentals through its app that pays users to learn. Zogo’s app has won numerous industry accolades, including “Best of Show” at Finoavate Fall 2019 and NACUSO 2019 Next Big Idea Competition. Key investors and advisors include Techstars, former CEO of Sageworks, and faculty from Duke University. To learn more, visit Zogofinance.com or @ZogoFinance on Twitter.

We Florida Financial Appoints Robert D. Ramirez as President and Chief Executive Officer

FOR IMMEDIATE RELEASE

Margate, Florida (September 28, 2020) We Florida Financial has appointed Robert D. Ramirez as the new President and Chief Executive Officer.

“It is my distinct honor, and with a great deal of excitement, to announce that the We Florida Financial Credit Union Board has selected Robert (Bob) D. Ramirez as our next President/CEO”, said Damon R. Adams, Chairman, We Florida Financial Board of Directors. “Bob has demonstrated his versatility, range of management experience and his commitment to community during his impressive career at Vantage West Credit Union. This could not be more relevant or necessary for our success in the years ahead.”

Ramirez joins We Florida Financial with over 34 years of credit union experience where he grew assets from $507M to $2B at Vantage West Credit Union. Ramirez brings with him a thorough understanding of the credit union industry including expert knowledge of lending principles, account and financial management and a commitment to fostering a culture of innovation.

“I am honored to have the opportunity to join the We Florida Financial team and continue to grow its mission of community service and financial inclusion,” says Ramirez, “Our name says it all; unity, shared purpose and mutual trust as a community credit union that values our members as neighbors.”

Ramirez holds a Bachelor of Science in Accounting from the University of Arizona and is a Certified Public Accountant. He has held numerous Board appointments including past Chairman and Director, United Way of Tucson and Southern Arizona Board, Credit Union Executive Society Board and Mountain West Credit Union Association.

About We Florida Financial

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $500 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, please visit us online at www.WeFloridaFinancial.com

We Florida Financial Gets a 5-Star Rating

FOR IMMEDIATE RELEASE

Margate, Florida (July 23, 2020)  We Florida Financial is proud to announce that  it has secured a  5-star “Superior” rating from BauerFinancial, the nation’s leading bank and credit union rating and research firm.  A 5-star rating indicates that the credit union excels in the areas of capital adequacy, asset quality and more.

 “In addition to our strong fiscal standing, “states Stephen Spooner, Chief Financial Officer at We Florida Financial, “we are also proud of the fact that our credit union remains fully committed to supporting the local community with affordable products.  Despite the challenge of this particular time, our financial strength and the support of our members will move us forward and enable us to continue on our mission of service for many years to come.”

 BauerFinancial Inc., based in Coral Gables, Florida, has reported and analyzed the performance of U.S. banks and credit unions since 1983.  No institution can pay for, or opt out of a BauerFinancial rating, the latest of which are based on data as of March 31, 2020.

For more information please contact Sandra Spence, VP Advertising and PR, via email at This email address is being protected from spambots. You need JavaScript enabled to view it..

 About We Florida Financial

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $500 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, please visit www.WeFloridaFinancial.com.

Credit Union’s Certification Will Benefit Disadvantaged Communities

FOR IMMEDIATE RELEASE

Margate, Florida (July 13, 2020)  We Florida Financial is pleased to announce its certification by the U.S. Department of the Treasury as a Community Development Financial Institution (CDFI).  CDFIs are mission-driven financial institutions dedicated to providing services to meet the needs of economically disadvantaged individuals in underserved communities. In order to become a CDFI, a financial institution must  have a primary mission of promoting community development, providing financial services, must serve one or more defined low income target markets, maintain accountability to the community it serves and be a legal non-governmental entity. We Florida Financial’s operating practices meets all these requirements.

We Florida Financial members in Broward, Miami-Dade and Palm Beach face numerous financial challenges which we have pledged to help alleviate. The credit union’s commitment to providing solutions that increase opportunities, is illustrated by practices derived from its core purpose.  In 2019, 27% of its lending and 42% of the credit union’s development services were deployed in economically depressed areas.

“We are quite pleased with our new certification,” says Nancy Bourdon-Meyer, Acting President/CEO of We Florida Financial.” This certification will allow us to apply for CDFI funds to meet more of our members’ needs. These funds will support programs that generate much-desired loans, financial education, debt counseling and community development. They will provide workers with a chance to improve financial mobility and escape the cycle of generational poverty.” 

The credit union will update the membership on program details as we move forward in the funding process.

For more information please contact Sandra Spence, VP Advertising and PR, via email at This email address is being protected from spambots. You need JavaScript enabled to view it.

 About We Florida Financial

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $500 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, please visit us online at www.WeFloridaFinancial.com.

Extending a hand to the underserved who have fallen through the “credit gap.”

FOR IMMEDIATE RELEASE

Margate, Florida (February 20, 2020)  We Florida Financial is extending a hand to people who have fallen through the proverbial “credit gap.” These are individuals who cannot buy a car, not because they have bad credit, but because they have a limited credit history or no established credit at all.

The credit union is pleased to announce a new program that will change the dynamics for these individuals who are often young people or recent immigrants from a country with no established credit system. The First-Time Car Buyer Program will give successful candidates a $1,000 down payment to put towards their new vehicle. To further encourage their success, recipients will also be required to attend a “How to Buy a Car” seminar and must sit down to a one-on-one budget session with an advisor.

CEO Lloyd Gill thinks that the program will make a big difference in the lives of many who have been unable to afford a car because of their insufficient credit history. “In South Florida,” states Gill, “a car is critical. It is more than transportation. It represents the ability to get a job, take kids to school, buy groceries or to even start a small business.  It represents freedom and the American way.”

We Florida Financial is asking members interested in becoming a part of this innovative First-Time Car Buyer Program to contact We Drive, the credit union’s auto-buying solution, at 954-691-CARS (2277).

About We Florida Financial

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $500 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, please visit us online at www.WeFloridaFinancial.com. Like us on Facebook at @WeFloridaFinancial and follow us on Twitter @WeFLFinancial.

We Florida Financial Celebrates its 5-year Rebranding Anniversary and 67 Years of Serving Members

MARGATE, Fla. (October 17, 2019) We Florida Financial is celebrating another milestone.  On October17, the credit union will mark 5 years with a new name and 67 years of faithfully serving members.

Five years ago, after decades of serving generations of municipal employees and their families, the credit union decided to rebrand with a name that reflected a charter allowing service to most of Florida’s counties. On October 17, 2014, City County Credit Union became We Florida Financial.

President and CEO, Lloyd Gill states “The word “WE” describes a particular outlook and philosophy. WE are a proud community. WE are a part of our members’ financial lives and the answer to many of their needs WE are people helping people.”  

To mark the occasion of the 5-year anniversary, the credit union’s branches will be celebrating every Friday in October. There will have balloons, refreshments and drawings to show appreciation to the membership. Credit union employees will also be going into the community with gift cards to thank their hard-working neighbors and friends who support the organization.

We Florida Financial, formerly City County Credit Union of Fort Lauderdale, is a cooperatively owned, not-for-profit credit union with 53,000 members and over $500 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, please visit us online at www.WeFloridaFinancial.com. Like us on Facebook at @WeFloridaFinancial and follow us on Twitter @WeFLFinancial.

We Florida Financial Again Receives Prestigious 5-Star Rating from BauerFinancial

MARGATE, Fla. (September 21, 2018) We Florida Financial has received another BauerFinancial 5-Star “Superior” rating. The analyzing company, BauerFinancial, Inc. is the nation’s leading bank and credit union rating and research firm. No institution pays the organization for its rating nor can they elude it.

Federally-insured credit unions are required to file detailed financial reports with the National Credit Union Administration (NCUA) four times each year. BauerFinancial analyzes this data and quarterly assigns a star-rating on a scale of zero to five stars. Four stars indicates an “excellent and recommended” rating and five starts indicates a “superior and recommended” rating.

Based on the latest available data as of June 30, 2018, We Florida Financial has once again received a 5-star rating denoting that this credit union is one of the best in the nation in terms of its financial strength and performance.

About We Florida Financial

We Florida Financial, formerly City County Credit Union of Fort Lauderdale, is a cooperatively owned, not-for-profit credit union with 53,000 members and over $500 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, please visit us online at www.WeFloridaFinancial.com. Like us on Facebook at @WeFloridaFinancial and follow us on Twitter @WeFLFinancial.

Credit Union Breaks Ground For New Branch in Lauderhill

MARGATE, Fla. (June 28, 2018) On June 27, We Florida Financial held a groundbreaking ceremony for its new branch location in the city of Lauderhill, Florida. Representing the officials of Lauderhill, the ceremony was attended by Mayor Richard Kaplan, Commissioner Ken Thurston, and Police Chief Constance Stanley, among others. Members of the credit union’s Board of Directors, executive management and staff were also in attendance.

The credit union opened its first branch in the city of Lauderhill in 2008, to serve one of the fastest growing population segments in Broward County. The branch is now the second busiest of all the credit union’s locations and caters to a diverse membership with savings accounts, car loans, mortgages, credit cards and other financial products.

When completed, the new 4,000 square foot facility will be a state-of-the art building with hospitality stations, electronic tablets, service kiosks, two ATMs, and a drive thru. The building will also feature an event room for after-hours educational presentations.

“We are honored to be an integral part of this Lauderhill community. The credit union is proud of our involvement in local events, our commitment to financial education and our dedication to the counselling of new immigrants, many of whom are unfamiliar with our financial system,” says Lloyd Gill, President and CEO.” “We are giving members the tools to make their dreams come true.”

Building construction has already begun and the branch is expected to open in December of this year.

Credit Union Earns 2017 Great Rate Award

MARGATE, FL (October 31, 2017)   We Florida Financial is proud to announce that it has earned a 2017 Datatrac Great Rate Award.  As it often states, the credit union’s main mission is to provide the best financial products and services for the community.  We Florida Financial is especially proud of its rates which it says are consistently better than those of other financial institutions in the area and results in real savings for its members. Its claims have been backed by Datatrac, which shows on the credit union’s home page exactly how much a consumer can save by depositing or borrowing with We Florida Financial. 

Datatrac reports on more than 188,000 financial institutions in its database, which is updated daily. The company’s analyses have been included in reports for the Federal Reserve, the Senate and the House of Representatives. Datatrac’s clients have included organizations such as the Government Accountability Office (GAO) and the Federal Bureau of Investigation (FBI).  Their work has been cited in the Wall Street Journal, Washington Post and Kiplinger Magazine.

About We Florida Financial

We Florida Financial, formerly City County Credit Union of Fort Lauderdale, is a cooperatively owned, not-for-profit credit union with 53,000 members and over $500 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, please visit us online at www.WeFloridaFinancial.com. Like us on Facebook at @WeFloridaFinancial and follow us on Twitter @WeFLFinancial.

 

We Florida Financial Celebrates 65 Years of Service

Full-service credit union marks anniversary with loans featuring No Payment for 65 days

MARGATE, FL (January 1, 2017) This year will be a milestone in the history of We Florida Financial. The cooperative will mark its 65th anniversary of providing much needed financial products and services to the local community.

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